We use artificial intelligence wherever it offers our guests real added value—for example, with our chatbot, and in the future also with a voice bot, as well as to assist with the creation and translation of information.

Technology can make many things easier. It can answer questions quickly, provide information around the clock, and make processes more efficient.

What it cannot replace, however, is genuine hospitality.

That is why we continue to focus on personal contact, individualized advice, and the warm, attentive care provided by our team. For us, AI is a helpful tool—people remain the most important part of our service.